TOPIC: PHILIPS DIGITAL COMMAND CENTER IN AMSTERDAM! REAL TIME BIG DATA ANALYSES USED TO "LISTEN" ALL ASPECTS OF WEB PRESENCE, FROM SOCIAL MEDIA TO DAILY NEWS. 

GET INSPIRED: CAN YOU REPLICATE THIS SET-UP IN YOUR INNOVATION TEAM? IMAGINE BEING ABLE TO MONITOR REAL TIME USER EXPERIENCE DURING PROTOTYPE TESTING. FORGET FOCUS GROUPS, INSIGHTS ARE GENERATING IN FRONT OF YOUR EYES IN REAL TIME. HOW WILL YOU DO IT? WHICH METRICS WILL YOU MEASURE TO DRIVE FAST DECISIONS IN YOUR PRODUCT INNOVATION?

TOPIC: DURING MY PRESENTATION AT BEI 2014 IN LAS VEGAS, I'VE DISCUSSED A NEED TO ADOPT YOUR INNOVATION PROCESS TO  COMPETE ON THE GLOBAL SCALE, BUT STILL BE ABLE TO ADDRESS LOCALLY RELEVANT INSIGHTS THAT RAPIDLY CHANGE.FOR EXAMPLE CONSUMER BEHAVIORS AND HABITS IN COOKING CAN CHANGE EVERY 250 MILES. BEING A GLOBAL GIANT IN CONSUMER DOMESTIC PRODUCTS INDUSTRY BUT STILL AGILE AS AN ORGANIZATION, IS A BALANCE THAT WILL DEFINE WINNERS IN THE NEAR FUTURE.

GET INSPIRED: CAN YOU THINK ABOUT TWO TECHNOLOGY PLATFORMS THAT WILL ENABLE YOU TO QUICKLY MODIFY  YOUR PRODUCTS FOR DIFFERENT LOCAL INSIGHTS IN A VERY AGILE AND COST EFFECTIVE WAY?

TOPIC: REAL TIME CONSUMER FEEDBACK, THE ULTIMATE DREAM FOR MARKETING IS NOW BECOMING A REALITY. KIPSU AND TALKBIN USED THESE INSIGHTS TO DELIVER A SOLUTION FOR IN-STORE FEEDBACK VIA TEXT MESSAGES, WHICH ENABLES THE STAFF TO INSTANTLY REACT AND ENGAGE WITH CUSTOMERS- AT THE RIGHT TIME.

GET INSPIRED: NOW THINK BIG, HOW CAN YOU USE THE SAME ANALOGY IN YOUR INNOVATION DEPARTMENT TO CHALLENGE YOUR CURRENT WAYS OF WORKING? HOW CAN YOU COLLECT REAL TIME DATA, DURING CO-CREATION PROCESS TO GENERATE NEW INSIGHTS OR OPTIMIZE YOUR PROTOTYPE?

TOPIC: DURING THE 2015 INTERNATIONAL DENTAL SHOW HOSTED IN COLOGNE, GERMANY. I HAD THE PRIVILEGE OF PRESENTING A SERIES OF BREAKTHROUGH INNOVATIONS BY PHILIPS SONICARE. MANY NEW GAME CHANGING INNOVATIONS INCLUDING SONICARE FOR KIDS CONNECTED TOOTHBUSH WHERE AN ENGAGING AND INTERACTIVE APP HELPS KIDS TO LEARN AND BUILD ORAL HEALTHCARE HABITS. BUT THAT IS NOT ALL, THE APP WAS DESIGNED WITH DENTAL PROFESSIONALS AND FEATURES ENGAGING AND MOTIVATIONAL GAMIFICATION TO EFFECTIVELY TEACH KIDS THE KEY BRUSHING TECHNIQUES AND HEALTHY FOOD HABITS. THIS PRODUCT CLEARLY SHOWS THAT WE CAN EXTEND CONSUMER BENEFITS BEYOND JUST BRUSHING. BY USING DIGITAL ELEMENTS, WE HELP KIDS BRUSH BETTER IN MORE ENGAGING WAY BUT ALSO FORM HABITS BEYOND BRUSHING LIKE HEALTHY EATING.

GET INSPIRED: CONNECTING YOUR PRODUCT WITHOUT BRINGING NEW BENEFITS OR ENHANCING YOUR RELATIONSHIP WITH CONSUMERS WILL NEVER WIN WITH YOUR CONSUMERS SINCE YOU ARE RUNNING THE RISK OF NOT BEING RELEVANT AND MEANINGFUL ENOUGH. THINK HARD: WHICH BENEFITS ARE YOU BRINGING WITH CONNECTIVITY BEYOND THE BENEFITS OFFERED BY NON-CONNECTED PRODUCT? ARE YOU TRULY ENHANCING THE INTERACTIONS WITH YOUR CONSUMERS? WILL YOU DEEPEN THE RELATIONSHIP WITH YOUR CONSUMERS BY INTRODUCING CONNECTIVITY?